Hershey’s Market

Located on Marine Avenue on Balboa Island, Hershey’s Market has been around for quite a few decades.  It really is a sort of Balboa landmark.  The market offers everything from residents’ necessities to whatever any tourist may seek.  That means groceries, made to order sandwiches, a gelato cart, wines, and souvenirs.  Hershey’s Market also has its fair share of history.  Before the market was named for its then owner Tony Hershey, it was previously owned by a man by the name of Wally, who was the son of a man who sponsored Tony and his wife abroad – to get them to safety during World War II.  Back then, the market was called “Market Spot,” and according to some old stories, Ruthy Hershey, Tony’s daughter, used to play with Shirley Temple – a Balboa frequenter.

An old photo of Hershey's Market - 1936